With the primary objective of enhancing the image and dynamic promotion of the group’s activities, the Marketing & Communication department started in 2019 by creating a new corporate identity for all Kourtidis Group companies.

From the idea conception to the implementation, the department is responsible for developing strategies and launching successful marketing campaigns, with a variety of channels such as content creation and editing, pay-per-click campaigns, event organization, publicity, social media, contact creation campaigns for new potential clients, copywriting, and performance analysis.

The department also examines consumer behaviors and adjusts email and advertising campaigns according to new data. In addition, the department oversees and approves Marketing materials from website promotional frames to brochures, flyers and case studies, while forming strategic relationships and partnerships with key industry players, companies and vendors.