Interesting data from a Public Opinion Survey conducted on behalf of Kourtidis Group
Visitors give “vote of confidence” to Ofrynio Beach
The actions for the promotion, support and development of the area of Ofrynio Beach – Costa Ofrynio by the Kourtidis Group of Companies continues. In order to record the real opinions, experiences and needs of visitors of Ofrynio Beach, an official public opinion survey was conducted on the initiative of Kourtidis Group. The survey was conducted by the well-known company Interview during the peak of the tourist season and a few days before the 15th of August, with on-site interviews and a sample of 405 people. At the same time, a second survey was conducted with WEB interviews with a sample of 190 people, exclusively from the group’s contact data. It should also be mentioned that the surveys were mainly carried out for “internal use” and therefore only part of the results are published.
Through the analysis of the survey data, many interesting facts emerged (which will be used by the group for the benefit of the region), but also some impressive conclusions. An extremely important finding of the survey is that equally Greek and foreign visitors (mainly from Bulgaria, Germany and Romania), declare satisfaction with the destination, but most importantly, 90.2% (95.6% of Greeks and 82% of foreigners) have a clear opinion that the area of Ofrynio Beach – Costa Ofrynio has huge potential for development. The survey also concludes that the internet (Kourtidis Group is implementing a large program of campaigns to promote the area), easy road access and the positive experience (good testimony) of friends, acquaintances and relatives are the first stimuli and the initial advantages of choosing the area for holidays.
Mr. Nikos Kourtidis, President of Kourtidis Group, in his statements, initially referred to the reasons that led to the investigation. “In recent years, it has been our strategic choice to support with all our strengths the regions where our group operates. Ofrynio Beach is not just a place we love. It can now be described as an absolute, Greek, ‘new destination’ and such destinations are what our tourism needs today. Our area has evolved a lot in recent years, but this is just the beginning. The immediate future holds impressive projects and tremendous growth. The survey is one of the tools we will use to move forward in planning new projects and investments based on the real needs of our visitors and investors.”
On her part, the group’s Vice President, Mrs. Konstantina Dimitrova, analyzing the data of the survey and focusing on the investment activity of the region, stressed that it is clear that the goodwill of the region’s properties will continue to increase significantly in the coming years. As she also stated “… through the survey we have confirmed something that we knew as a feeling anyway. There is almost absolute satisfaction with the area, from the vast majority of people who in previous years have bought a holiday home for investment or residence.”
Mr. Dimitris Vassiliadis, research analyst and head of the company Interview in his statements estimated that, “… a favorite destination for Greeks, Bulgarians and more, the Ofrynio Beach is emerging for the season. The clean seas, beautiful beaches and good food, attract more and more tourists, domestic and foreign. The area is particularly popular with our Balkan neighbours who are showing great investment interest. If concerted steps and efforts are made to highlight the unique characteristics of Ofrynio, by private initiative and in cooperation with public institutions, then there will certainly be even more growth.”
